BBA – Marketing
Bachelor of Business Administration in Marketing is an undergraduate management course. It is a branch of management that deals with the concepts of business. It provides the students to marketing theories and principles to prepare them for the industry.
This Program Includes:
- Marketing Strategies
- Critical Thinking
- Marketing and Research
- Advanced Interactive Marketing
- International Marketing
Recognition:
UGC, DEC, AIU
Duration:
3 years
Eligibility:
10+2 or Equivalent
Course Fees:
Rs. 9500/
First Year Common Papers for All BBA Specialization SEMESTER- I
| Sr No. | Paper Code | Paper Title | Credits |
|---|---|---|---|
| 1 | BBA101 | Fundamentals of Management | 4 |
| 2 | BBA102 | Basics of Marketing | 4 |
| 3 | BBA103 | Basics of Accounting | 4 |
| 4 | BBA104 | Introduction to Economics | 4 |
| 5 | BBA105 | Environmental awareness and Disaster Management | 4 |
| 6 | BBA106 | Business English | 4 |
First Year Common Papers for All BBA Specialization SEMESTER- II
| Sr No. | Paper Code | Paper Title | Credits |
|---|---|---|---|
| 1 | BBA-201 | Organisational Behaviour | 4 |
| 2 | BBA-202 | Indian Economy | 4 |
| 3 | BBA-203 | Marketing Management | 4 |
| 4 | BBA-204 | Business Environment | 4 |
| 5 | BBA-205 | Indian Banking System | 4 |
| 6 | BBA-206 | Soft Skills – I | 4 |
Second Year Common Papers for All BBA Specialization SEMESTER- III
| Sr No. | Paper Code | Paper Title | Credits |
|---|---|---|---|
| 1 | BBA-301 | Human Resource Management | 4 |
| 2 | BBA-302 | Banking Operations | 4 |
| 3 | BBA-303 | Introduction to Psychology | 4 |
| 4 | BBA-304 | Research Methodology | 4 |
| 5 | BBA-305 | Business Law | 4 |
| 6 | BBA-306 | Soft Skills - II | 4 |
Second Year Common Papers for All BBA Specialization SEMESTER- IV
| Sr No. | Paper Code | Paper Title | Credits |
|---|---|---|---|
| 1 | BBA-401 | Management Information System | 4 |
| 2 | BBA-402 | Entrepreneurship Development | 4 |
| 3 | BBA-403 | Introduction to International Business | 4 |
| 4 | BBA-404 | Quantitative Techniques | 4 |
| 5 | BBA-405 | Basics of Financial Management | 4 |
| 6 | BBA-406 | Introduction to Digital Marketing | 4 |
Third Year Common Papers for All BBA Specialization SEMESTER- V
| Sr No. | Paper Code | Paper Title | Credits |
|---|---|---|---|
| 1 | BBA-501 | Introduction to Production Management | 4 |
| 2 | BBA-502 | Business Ethics and Corporate Governance | 4 |
| 3 | BBA-503 | Marketing of Financial Services | 4 |
| 4 | BBA-504 | Introduction to SMEs | 4 |
| 5 | BBA-505 | Consumer Behaviour | 4 |
| 6 | BBA-506 | Sales Management | 4 |
Third Year Common Papers for All BBA Specialization SEMESTER- VI
| Sr No. | Paper Code | Paper Title | Credits |
|---|---|---|---|
| 1 | BBA-601 | Projec Management | 4 |
| 2 | BBA-602 | Event Management | 4 |
| 3 | BBA-603 | Fundamentals of E- Commerce | 4 |
| 4 | BBA-604 | Advertising and Sales Promotion | 4 |
| 5 | BBA-605 | Retail Management | 4 |
| 6 | BBA-606 | Project Work | 4 |
Here are the positions that a BBA in Marketing can open up for you:
- Marketing Executive
- Market Research Analyst
- Advertising Executive
- Sales Executive
- Marketing Communications Executive