Digital Marketing

This course is a 2-year programme which also includes the creativity of developing new and interesting ways to get the attention of viewers in the marketing campaign’s message. It teaches the importance and usage of analytics, data, and reports.

The program includes:

1. Business Research Methods
2. Social Media Management
3. Web Analytics
4. Strategic Management Enterprise

Recognition:
UGC, DEC, AIU
Duration:
Min. 2 Years Max. 4 years
Eligibility:
Graduation or Equivalent Degree
Course Fees:
Rs. 12,500/-

•  MBA in Digital Marketing, the curriculum is specifically designed to meet the requirements of this cutting edge corporate world. It incorporates paid search, Search engine optimization, Content marketing, Social media marketing, Email marketing, Mobile marketing, Marketing automation.
• It is evident that this 2-year curriculum covers all the important disciplines in the field of Digital Marketing. In spite of the fact that one will pursue this MBA course at its own place through online learning, it will always get excellent learning and career guidance support from our professors and experts. DPU-COL always endeavors to bestow true and appropriate knowledge upon its students so that they can be the future leaders and future-ready for their tasks.

  Semester III Digital Marketing Specialization

  Sr No.	Paper Code	Paper Title	Credits
  1	MBA-301	Introduction to Digital Marketing	5
  2	MBA-302	Search Engine Optimization	5
  3	MBA-303	Integrated Marketing Communication	5
  4	MBA- 304	Social Media Marketing	5
  5	MBA- 305	Emerging Trends in Information Technology	5
  6	MBA-306	Web Designing and Content Management (MM)	5
  7	MBA-307/3086	Generic Elective-I	5
  7	MBA-307	Digital Marketing	5
  7	MBA-308	Business English	5

  Semester IV Digital Marketing Management Specialization

  Sr No.	Paper Code	Paper Title	Credits
  1	MBA-401	Product and Brand Management	5
  2	MBA-402	International Marketing	5
  3	MBA-403/404	Generic Elective-II	5
  4	MBA-405	Project Work Report	5
  5	MBA-403	Soft Skill	5
  6	MBA-404	Business Ethics and Corporate Governance	5
  9	MBA-209	International Business	5

• Here are the positions that an MBA in Digital Marketing can open up for you:

  1. Market research analyst
  2. Public relations manager
  3. Sales manager
  4. Brand manager
  5. Advertising manager